- CREATING CONTENT FOR WECHAT OFFICIAL ACCOUNT HOW TO
- CREATING CONTENT FOR WECHAT OFFICIAL ACCOUNT FULL
As we mentioned earlier, before landing on your full article, the audience will receive a preview on the chat conversation. Writing valuable content for your audience will be a waste if you do not maximise the chance of your audience reading it.
CREATING CONTENT FOR WECHAT OFFICIAL ACCOUNT HOW TO
How to increase the opening rate and views on your WeChat articles ? You can do so directly from WeChat Admin Back Office center and also use editing third-parties tools to make your content even more impactul (Xiumi, Ipaiban…) Once you have decided on the category of account and created your Official WeChat account, you can now create articles on WeChat.
This will impact your content planning strategy.Īs you can see even if all your audience receive your content, the category of account can have a significant impact on the fact your followers will read or not your content. With a subscription account you can publish content once a day, with a service account you can only publish 4 times a month. The category of account also impact the frequency of publication. This mean user need to make a pro-active effort to come and check out your content.
As such sharing article on a subscription account is less visible for the user, but also less intrusive. When any subscription account share a message, a red dot will appear on the folder but no notification will be share with the user. Your subscription account will be regroup with other subscription account in a unique folder “Subscription account” on the chat tab. With a Subscription Account, your WeChat article will be deliver differently to your audience. The total number of views on an article is display at the end of the message. Once a user open the message it will count as a view. Then, they can then open and read a rich-media article display in the WeChat browser. The user will then open the chat box to discover a preview of your WeChat article. They will be notify and your account will appear on top of their chat list. With a Service Account, user will receive your content as if they were receiving a message of their friends. The category of WeChat account will impact the way the content is deliver and the notification your followers will receive when you publish WeChat article. There is two categories of WeChat Official account: Subscription and Service.
To share content with your community on WeChat, you must first open an Official WeChat account. How to share marketing content on WeChat ? Finally, explain how to build strong engagement and why it will impact the overall performance of your marketing content.Them, show what are the key element impact the opening rate of your WeChat articles.First, let’s discuss how and when your WeChat articles will be display to your audience.Creating content for WeChat is much closer to creating content for your website blog than for your social media platform. It is very different from the rest of social media platforms both in term of format and creative approach. įor Community Manager familiars with platforms like Facebook, Instagram, or Twitter, WeChat content creation can be harder to grasp. To create WeChat marketing content with strong performance in term of views and engagement, you must be comfortable writing long length content and master the rules of WeChat.
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